Attracting Companies to support your Charity Golf Tournament
As I write this blog post, I am enjoying a piping hot cup of coffee and am in front of the fireplace with the warm glow of the fireplace keeping me cozy warm while the snow softly falls outside….Reading these words.. does it make you conjure up a vivid image in your mind? Of course it does! I have just finished an amazing book by Seth Godin… “All Marketers Tell Stories”.. and it is a must read for all Charity Golf Tournament event planners. In his book, he describes how telling stories (of course true stories) in a very heartfelt and distinctive way, can move your reader to take the action that you need .. from a marketing and sales ( and fundraising) perspective.
Powerful images.. impactful words will assist you in raising sponsors for your Charity Golf Tournament. Mr Godin use Reidel wine glasses as an example in his book. Does a wine glass make a brand of wine actually taste better? For many of Reidel’s customers the answer is.. YES! Ahh.. the power of a strong marketing story…
When you are writing your letter to a company who is considering sponsoring your golf tournament… How will the sponsor benefit.. who are they helping by steering their marketing dollars your way? Words and images are so powerful.. use them wisely, and you can hopefully assist the reader of your message into actually experiencing the positive feeling of the good that they will be providing by sponsoring your event… and your event will be very successful in 2012!
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